Marketing Strategies to Make Your Brand Pop

Make Every Hour a Happy One

✳

Make Every Hour a Happy One ✳

The Content Strategy Package

Build brand awareness, engage your audience, and drive traffic and conversions to your website with our Content Strategy Package. This package is for those who are looking for a full-scale content marketing strategy with a deep dive into each channel that touches the customer journey. The package covers:

  • Website SEO and discoverability

  • Email marketing tactics

  • Social media breakdown by channel

  • Influencer marketing and brand partnerships

  • PR and communications

  • Paid advertising

  • Content calendar development

  • Metrics and reporting

*Each package is tailor-made to fit your business needs, which means we will do a custom quote for every potential client.

The Social Media Package

Create stunning content that attracts new followers and nurtures your existing audience with our Social Media Package. This package is for those who are looking for a social media strategy that covers your main channels, with an actionable guide on how to achieve success. The package covers:

  • Research into your goals, objectives, and KPIs

  • Defining your ideal social media archetype

  • Customized voice and tone guide

  • Mood board to determine the look and feel of content

  • Content pillars and themes

  • Content calendar development

  • Channel strategy for each platform (Instagram, TikTok, etc)

*Each package is tailor-made to fit your business needs, which means we will do a custom quote for every potential client.

The Writing Package

Develop your brand voice and optimize your content with the Writing Package. This package is for those who want persuasive and engaging copy for websites, social media channels, marketing materials, and other business communications. The package covers:

  • Brand voice discovery and guidelines

  • Copywriting for any ongoing marketing project or new launch

  • Copyediting support

  • Search engine optimization

  • Ongoing blog post or article writing

  • Content or editorial calendar development

*Each package is tailor-made to fit your business needs, which means we will do a custom quote for every potential client.

Make Every Hour a Happy One

✳

Make Every Hour a Happy One ✳

Get Clear on Your Goals

We take you through a thorough understanding of your objectives, target audience, competitors, and industry trends to inform your entire strategy development.

Define Your Strategy

We take a deep dive into your content channels and build out a comprehensive strategy for planning, development, and execution, that will set you up for success in 2023 and beyond.

Elevate Your Content

You’ll be given a beautiful playbook and guide to support your ongoing content goals and help you elevate your content marketing to the next level.

Frequently Asked Questions

Have a question that isn’t answered here? Send us an email at chelle@happyhourdigital.co

  • A content strategy is an actionable playbook that is tailored to your specific brand and business. Think of it like your marketing process—it is a comprehensive guide that you and your team members can use to inform decisions, streamline your workflow, and create results from your content channels (website, blog, social media, email, etc).

  • You and your team! The strategic playbook that you receive will have all the tools, templates, and guidance you need to move forward and start creating and promoting content that will generate results for your business.

  • Yes! Our team at Happy Hour Digital will take on select clients on 6-month retainers to implement their strategies for them. This includes managing the content calendar, creating and designing content, publishing content, and measuring results.

  • That’s completely okay! Each strategy package is customized to your specific needs and goals, and you’ll be provided with a quote based on our initial discovery call.

  • We get this question a LOT! We believe that no strategy means no clarity. If you’re not clear on what you want your content to do for your business, it’s like building a house without a foundation. Your business deserves more than that! We will run your social media channels after a strategy is in place.

  • Yes! A 2-hour training session is included in the price of every strategy so that you feel confident in the steps moving forward.

  • Copywriting is just a fancy term for any written content that relates to marketing your business. It’s written in a way that is meant to sell, educate, or inspire your audience. We are skilled writers, and can make you sound just how you want on your channels!